Many say there are 4 C's, We say there are 5!
COMMITMENT TO YOU
Of all the purchases you will make during your lifetime, the selection of a Diamond Engagement ring That symbolizes your love is surely one of the most important. As you consider the accompanying chart explaining the 4C’s in selecting your diamond, we hope you will consider the Fifth C - our Commitment to you – in selecting your jeweler. Our commitment to you begins even before you enter our store. From fashion-forward designs to contemporary classics, we stock an extraordinary array of today’s best designs to give you the widest possible selection from which to choose. Our diamonds are individually hand-selected by Mark Charland, an expert gemologist, to guarantee supreme radiance, fire, and brilliance. We carefully evaluate each style for the beauty of its design and to ensure it meets our exacting standards of craftsmanship. Our goal is to provide you a lifetime of satisfaction and enjoyment. As your jeweler, we will always do our best to provide you with exceptional selection, quality, service and value. This is our Commitment to you – now, and for as long as you wear your ring.
Refers to the angles and proportions of a diamond. The cut of a diamond refers to the exact proportions, quality of polish and the arrangement of a diamond's facets. While nature determines a diamond's clarity, carat weight and color, the hand of a master craftsman is necessary to release the diamonds’ fire and sparkle. A diamond has facets that allow light to enter it, become refracted, and exit in a rainbow of colors. As illustrated below, when a diamond is cut to ideal proportions, is carefully polished and has exact symmetry, light will then reflect from one facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire. Diamonds that are cut too deep or too shallow, lose or leak light through the side or bottom, resulting in less brilliance, fire, scintillation and value. The cut can affect the value of a diamond by up to 35%.
A diamond’s weight is measured in what is known as a ‘carat’, which is a small unit of measurement equal to 200 milligrams. Carat is not a measure of a diamond’s size, but rather a measure of a diamond’s weight. One carat can also be divided in 100 points. A .75-carat diamond is the same as 75 points or 3/4-carat diamond. Because larger diamonds are found less frequently in nature, they are more valuable. Therefore, a 1-carat diamond will cost more than twice a 1/2-carat diamond, assuming other characteristics are similar. The most important thing to remember when it comes to a diamond’s carat weight is that it is not the only factor that determines a diamond’s value. The diagram below shows the size of various carat weights of a diamond in relation to each other.
Refers to the presence of inclusions in a diamond. Inclusions are natural identifying characteristics such as minerals or fractures, which appear while diamonds are being formed. They may look like tiny crystals, clouds or feathers. Inclusions are usually viewed at 10x magnification. The position of inclusions can greatly affect the value of a diamond. Some inclusions can be hidden by a mounting, thus having little effect on the beauty of a diamond. An inclusion in the middle or top of a diamond could impact the dispersion of light, making the diamond less brilliant. Inclusions are ranked on a scale of perfection known as the clarity scale. The scale ranges from F (Flawless) to I (Included) and is based on the visibility of inclusions at 10X magnification.
Refers to the degree to which a diamond is colorless. The farther from colorless that a diamond's grade is, the less rare and therefore less valuable it is. Diamonds are graded on a color scale established by the Gemological Institute of America (GIA), which ranges from D (Colorless) to Z. Icy winter whites (D-I) look stunning in white gold or platinum. Warmer colored diamonds (J-Z) are more desirable when set in yellow gold. Color differences can be very subtle and grading is done under controlled lighting and compared against a ‘master’ for accuracy. This color chart is representative of the color grades of a diamond.